Every case has a story. But this time, you're the detective.
ITZ CONFIDENTIAL is an immersive detective and mystery gaming brand founded on April 1, 2025, by Muskan Khanna, an author, storyteller, horror content creator, and entrepreneur.
EST. 01·04·2025
The story behind ITZ Confidential
Long before ITZ CONFIDENTIAL existed, Muskan was fascinated by storytelling, horror, thrillers, true crime, and murder mysteries.
Since the age of 15, she has spent years watching true-crime documentaries, crime-based films, and investigative stories. Over time, this developed into a strong interest in how crimes happen, how investigations unfold, how evidence is interpreted, and how investigators attempt to understand the thinking behind a crime.
Muskan was also passionate about writing and had always dreamed of becoming an author.
That combination of
eventually led to an idea:
What if people could actually experience a murder mystery instead of just watching one?
And that's where ITZ CONFIDENTIAL began.
More than just a game
ITZ CONFIDENTIAL creates immersive physical detective cases that put you in the role of the investigator. Instead of simply watching a crime unfold, you receive a case filled with information, clues, documents, evidence, and other investigative material.
You have to:
And ultimately, try to figure out:
Every case is designed around a detailed storyline and investigative experience, bringing together elements of mystery, thriller, crime, puzzles, and storytelling.
Inspired by true crime
Muskan's years of following true-crime stories and investigative content strongly influenced the creation of ITZ CONFIDENTIAL.
The cases draw inspiration from the world of true crime, criminal investigations, and murder mysteries, with a focus on creating realistic-feeling investigative experiences.
Our cases incorporate different forms of evidence and information that encourage players to examine details, identify connections, question assumptions, and build their own theories.
At the same time, ITZ CONFIDENTIAL cases are created as fictional entertainment experiences.
Our goal goes beyond simply entertaining you. We want to encourage:
- 🧠Critical thinking
- 🔎Attention to detail
- 👁️Observation
- 🧩Problem-solving
- ⚖️Logical reasoning
- 💡Creative thinking
Because solving a case isn't just about finding the answer.It's about learning to think like a detective.
Why ITZ Confidential?
Not everyone watches true-crime documentaries.
Not everyone reads crime novels.
But millions of people love games, mysteries, thrillers, puzzles, and great stories.
ITZ CONFIDENTIAL brings all of these together.
We wanted to create something that friends, couples, families, and mystery enthusiasts could experience together: a case that could be opened on a table and turn an ordinary evening into an investigation.
You don't just sit back and consume the story. You become part of it.
The experience
Every ITZ CONFIDENTIAL case is built around three things:
A compelling mystery that keeps you asking questions.
Documents, clues, information, and investigative material that help you piece together what happened.
Your ability to connect the dots, challenge assumptions, and identify the truth.
Because sometimes the smallest detail can change the entire case.
Muskan Khanna
Founder · Author · Storyteller · Content Creator · Entrepreneur
- Age
- 25 years old
- Known as
- Muskanarrates on Instagram & YouTube
- Author of
- All That Couldn't Be and The Rules of the Cursed
- Role
- Founder and creative force behind ITZ CONFIDENTIAL
With a lifelong passion for writing, storytelling, horror, thrillers, and true crime, Muskan wanted to create something where people wouldn't just hear a story, they would experience it. That vision became ITZ CONFIDENTIAL.
Her idea was simple: Don't just tell people a story. Give them the evidence and let them solve it.
From an idea to thousands of cases
- April 1, 2025ITZ CONFIDENTIAL launches
From an idea into a growing community of mystery and true-crime enthusiasts.
- Across IndiaThousands of cases sold
Extensive positive feedback. Our community has shared their experiences, theories, reactions, and reviews with us, helping ITZ CONFIDENTIAL continue to evolve.
- CollaborationsWorked alongside major brands & entertainment properties
- Beyond the case filesBook launches, café events & HorrorCon
Taking ITZ CONFIDENTIAL beyond the traditional game experience, including India's major Halloween event, HorrorCon.
- What's nextVideo gaming
The next chapter.
A global gaming & entertainment brand
We don't want ITZ CONFIDENTIAL to remain just a physical case-file game. Our vision is to build ITZ CONFIDENTIAL into a global gaming and entertainment brand. And we're already looking beyond physical case files.
Our goal is to take the same investigative storytelling that started with physical case files and bring it into new formats and new experiences.
To create stories that don't just make you watch.They make you investigate.
Every case has a story.
Every story has clues.
Every clue could change everything.
The evidence is in your hands.